Part One : SEO importance of the local church sale

We have SEO (Search Engine Optimization) is the creation of its website so that they are read by search engines, and told that search engines what your website for certain keywords. What is Local SEO? Local SEO is optimizing your website in the words of modifiers (eg, the Church of the Trinity, FL) and to tell search engines where your church / company / organization is what are the keywords associated with your organization. In a church with a specific location, local SEO is very important to introduce new visitors to your church via your website.

Why Local SEO?

Local search is a growing group of online search. With so much information online, from all corners of the world, no wonder that the local search is becoming more popular. If you are in New Orleans and want to visit a restaurant, you can not just search for "restaurant" or do you have a lot of results that do not help you, as a restaurant in Hawaii. Therefore, the search for "restaurants in New Orleans." People who are the same when searching for a church. Whether you are a city, a city to move, thinking the transition to a new church, or perhaps struggling and wants to talk with Pastor, the search for local people to the churches. Why SEO for local marketing of your church? Want to local SEO because you want your website in the search list when the local people.

What is local search?

I already mentioned that the searches as "restaurant in New Orleans" is a form of local search, but there is another type of local search. Major search engines saw the development of the people with the help of key words, the local changes (eg, "New Orleans" or "in Tampa, FL." That was the choice of local search. Google called Google Maps. At Yahoo, Yahoo is on the spot. There are also local City Live Search and Ask. This is a different type of search. Enter the city you want, and then the keyword (s). The search results are entirely of the results and often a map, so that You can see the various locations on the map in connection with the search results. In addition, advertisements in the local search results do not necessarily need to have a website. This is more like a phone book is displayed. The data can be via a website link, but do not have, and lists of information, a description, opening times, contact details etc.

What is the difference?

The local search options in the major search engines not only search but also a different type of search engine optimization. In this case, the SEO is not just for certain keywords, but also uses various techniques to search engines, in which the church or business is located. This can be done through meta tags, the organization of the physical address on the website, the inclusion of a Google or Yahoo map on one side, in addition to other techniques. It is good to regulate the use of SEO techniques to the local specific keywords, but also want to show them with other techniques.

In addition to the various techniques of SEO, search results are also confirmed by the ratings and comments. Like link building can help to address the impact of regular SEO, good ratings and reviews the effects of local SEO. If you are in a city with 100 churches, which Google and Yahoo use to determine that the church is the first and the last one? Four things:

• Local optimization
• The situation of the Church, in comparison to what the search engine to view the city
• Examinations and qualifications for the list of search engines
• The list of ratings and reviews from other sites, especially local and review sites Yellow pages

And optimizing the use of the local church of your site, you also want to have many positive comments and ratings on search engines "and other local sites.

Local SEO is essential for all online marketing efforts church. It is not too difficult (or expensive to rent, if you have someone to do it for you) and you can in spades for the admission of new members into his church. Read more about SEO, and why it is so important rooms in the Church Marketing