Group keywords by relevance

Group keywords by relevance for a smart and effective PPC campaign

Keyword group is one of the basic needs and yet often neglected, "Pay-per-click advertising. Grouping of keywords for PPC exponentially brings your research paid for almost, well organized, the production of the keywords very well adgroups.

In addition, the summary of the keywords by relevance brings a number of other advantages, including:

• Improved click-through rates (CTR)
• More conversion, more sales
• the quality of higher
• Low cost and price-per-action (CPA)

The final result of the efficiency and success is the combination of search terms improved marketing ROI.

Why PPC group Vitalhotel success?

Groups of subjects are very closely linked and relevant for a maximum power. The researchers are in search of a text ad and the pages that speak specifically to their queries. A very relevant, the researchers tend to be clicking on your ads and with a conversion.

Higher clicks not only improve your sales, but it also leads to increase the quality of Google AdWords, which offers cheaper. It's a win-win revenue.

Point impact, the merging of relevant keywords, your marketing campaign of research on the upper level in terms of traffic, more conversions and reduce advertising spend.

What is the best way to keywords in a group?

Zusammenführung der Themen ist auf die Segmentierung und Organisation Ihrer Keyword-Listen in engen, relevante und semantisch mit Gruppen und Untergruppen. The depth of the holes, you and the more specific market, you get the best.

Start with the assembly for all keywords in a spreadsheet like Excel. Now, with Excel is not the best way to ensure your keywords (there are only very slowly and with difficulty). There are instruments that are better and automates the process for you that you have a query for "grouping of keywords." Excel is, but when everything you have, which is very good for this exercise.

Once your keywords are assembled, to organize, through the relevant. For example, say you have a site on "dog". Her first group of keywords would be "dogs". Then you can create a sub-group as "races" of the allocation of subjects related to the race as a "terrier", "Hounds" and "Retrievers." You can then granulated, for a niche groups of subjects related to the dogs "," Dog Training "," Dog Behavior ", etc. and the group.

They have grouped the topics, what now?

Well, you have the previous year, and you have all your keywords in the relevant groups. Now you can use this strategy of grouping the information on your page and the text of the display of the editorial for your PPC campaign. It is much easier to write a text ad copy and keywords to groups segmented by relevance.

From the organization of your keywords in this way, you have a guide or "keyword-map" that you can use to display the contents of your Ad Group and the creation of association.

Summary of topics: the path to success PPC

Finally, the discussion when you and your keywords into groups and subgroups (eg, keyword database has been increasing over time) to ensure that your keywords and ad groups are as tight and as relevant as possible. Do what guarantees you a headstart in your PPC marketing efforts, which in turn lead to more clicks and conversions, and reduce advertising spending