Kumo threat to Google's Online Search Dominance

Although the screenshots and information on websites Kumo, the latest attempt by Microsoft, a search engine that Google challenge, it is rumor, that this week "D: All Things Digital" conference official presentation of its host. Over the past ten years, through Google and is currently possess about 65% of the market for Internet search. As a result of Google, Yahoo is the second most popular search engine (with a little less than 20% market share) of the current search engine live.com Microsoft over the third place (with about 8% of the market) . With its recent change of strategy research Kumo hope that Microsoft could help them steal some of the research from Google and Yahoo, but they pay or is it too little too late effort to a catastrophic impact on the current search landscape?

How different Kumo Live?

To assess whether, if Kumo is probably the occasion, two popular search engines first, what to see, what he proposes, not before that Live.com. The most obvious is the extra column, which was added to the left edge of the page. During Live has been divided into two columns (results on the left, ads on the right side, as Google) Kumo has a new column on the left. This column contains semantics proposed sites for the search within, in the context of research and research history. Top of the column are the types of results, the user can choose between. Although the default themes (images, videos, news, shopping, etc.) there are subjects of research. For example, searching for a musician on such subjects as may albums, texts, biography and singles in search of a car, prices, consumption and repairs. These semantic categories, the user can very quickly the results on a subject and as a useful tool. Below, research on topics, such proposals are almost identical with the recommendations made by other search engines, and these go to the upper right corner of the results page online. The last element of this new column in the provision of a service search. Microsoft has found that nearly half of the research are taken from previous research, to help streamline the user, it has a history of the past few seeks to ensure that users are able to click Back return, without further input from the research.

It remains to be seen how SEO Kumo influence, though probably not at this time of great effect.

At this time, provided that the results are of high quality, Kumo own search engine friendly to use, but is it enough for Google? I think for a few Kumo is a nice supplement (including semantic categories), there's really nothing revolutionary, and nothing, which is not as easily in the engines. Google is sitting in a very dominant position (the fact that the word "google" as a verb shows how dominant) and without a massive transfer of research as they are very unlikely to be moved.